Feliz Navidad, it’s the thought that counts

FAU economic poll shows Hispanics will be spending less online and off this holiday season


Photo courtesy of FAU.

Clarification: A previous version of this article contained a pie chart that did not represent the 21 percent of Hispanics polled that plan on spending between 500 and 1000 dollars during the coming holiday season. The pie chart, which was under the Holiday Budget portion of the story, has since been corrected.

FAU’s Business and Economics Polling Institute (BEPI) released its fourth monthly national survey results, focusing on the Hispanic demographic.

Capture5454500 Hispanics nationwide were polled between Nov. 1 and Nov. 15.


Capture222240 percent plan on spending less this year than they did last year.

29 percent anticipate spending more than they did last year.

31 percent plan on spending about the same amount.


55 percent of Hispanics making less than $25,000/year plan to spend less on holiday shopping this year compared to last year.

Only 13 percent of those with an income of more than $75,000/year said they will spend less than they did last year.

“This means Hispanics with more discretionary income will be the driving consumer force this Holiday shopping season,” said Monica Escaleras, director of the FAU BEPI.




71 percent said they plan on spending less than $499.

21 percent fell in the mid range of $500 – 1000.

8 percent said they plan on spending more than $1000.



59 percent said they’ll be paying for gifts in cash.

41 percent plan on charging or financing their purchases.



67 percent of Hispanics polled said they enjoy the in-store shopping experience.

33 percent choose to do half, most, or all of their shopping online.


Of the 500 Hispanics polled, a quarter reported having already started their holiday shopping. More than half said they are likely to shop on Black Friday (56 percent) and/or Cyber Monday (52 percent).


Previous BEPI Poll Reports:


October 28, 2014:

Florida Atlantic University Poll Finds Democrats Keep Edge with Hispanic Voters Despite Split on U.S. President Obama

October 9, 2014:

One in Five Hispanic Women without Health Insurance. Second Monthly Poll also Finds Hispanics Distrust Judicial SystemCapture

September 18, 2014:

Hispanics Less Optimistic on Economy than General Population and Favor Path to Citizenship